Identify the firm’s existing vision, mission, objectives, and strategies.

Identify the firm’s existing vision, mission, objectives,
and strategies.
Develop vision and mission statements for the
organization.
Identify the organization’s external opportunities and
threats.
Identify the organization’s internal strengths and
weaknesses.
Construct an Internal Factor Evaluation.
Prepare a SWOT analysis matrix.
You have already worked the first two bullets.

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