Please send me your outline for feedback prior to writing final paper.
Read the case study ‘Michael Eisner and His Reign at Disney,’ (PDF attached)ctions
Prepare a written analysis of the case, your analysis should be 1000 to 1250 words in length. Quality is more important than quantity, however, strive to develop a concise, insightful analysis. Here are a few important points to keep in mind as you develop your analysis.
The quality of your writing is important. Graduate students are expected to write well. There is no excuse for typographical, spelling, and grammatical errors. Use spell checkers, grammar checkers, and all other resources at your disposal to proofread and edit your work carefully.
Read the case several times, make notes all over it, and then outline your paper before beginning to actually write. Your outline should include an introduction of the case, followed by the problem identification and analysis, followed by a proposal of alternative courses of action/solutions. You should wrap up the analysis with a summary of your findings and a conclusion.
Do more than just retell the case. You can summarize the storyline in your introductory paragraphs, but then get down to ‘analyzing,’ which means breaking down the story into its key elements—main events, changes in personnel, critical turning points, shifts in the business environment, impactful decisions, conflicts, organizational performance trends, etc. Identify the most important problems, try to explain them in terms of Leadership concepts, and propose alternative courses of action or potential solutions. Identify lessons learned.
Do not make assertions without supporting them. Your analysis of the case should flow from theory and research in organizational behavior and leadership. A ‘top of the head’ analysis will not earn a high grade. A solid analysis will be framed in terms of Leadership concepts. A paper that includes few or no citations and a scant bibliography is a sure sign that not enough supporting research has been done.
There are eight assignment questions in the case. You are not required to answer them, but feel free to take them into account as you are constructing your analysis.
There is a table in the case (Exhibit 1) that relates Michael Eisner’s compensation to organizational performance over time. Be sure to comment on this in your analysis. It is important that you learn to use quantitative data in your studies. Don’t be intimidated by numbers. They sometimes tell interesting stories.
It is ok to incorporate the ideas of other writers into your work, but you must credit your sources. When in doubt, include the in-text citation. Plagiarism is a serious breach of ethics that will not be tolerated.
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