Identify the strengths and weaknesses of the organisation’s current business model in the context of the environment that it operates in (including the competitive landscape and key customer trends).

Details of the assessment brief.
Part A
Undertake an analysis of a chosen organisation’s business model. You should be using the Business Model Canvas to undertake your analysis along with reliable secondary data about the organisation’s activities. Such data may be obtained from the organisation’s Annual Report and other strategy documents along with secondary market data from, for example, Euromonitor.
Identify the strengths and weaknesses of the organisation’s current business model in the context of the environment that it operates in (including the competitive landscape and key customer trends).
Part B
Based on your analysis in Part A, propose a digital transformation initiative that can assist the organisation to improve and enhance its business model and ensure that the organisation becomes more relevant and competitive. Here you should again draw on your secondary research about the competitive landscape and key customer trends.
Frameworks
In addition to the Business Model Canvas, you are encouraged to use additional frameworks from the course in your analysis (Part A) and/or to propose your new digital transformation initiative (Part B).