Identify the target audience – consider the customer segment/target audience.

– Identify the target audience – consider the customer segment/target audience
– How would you deliver the campaign – teasers/ video/ displays, which media was used.
-What is your campaign based on and why? – history/ nostalgia/player/ fans; how can fans be involved; personalized etc.
-Overview of the campaign: which marketing concepts will be implemented
-Timeline for delivery of the campaign: how long to set up the budget for the campaign, idea, story, shirt on sale and impact measuring.
• Consider the player’s profile (previous clubs, nationality, etc.) and research what type of campaign strategy would have the most impact. Clearly explain the process your followed and justify your choices.

Player profile:
name: Mark Smith
location of birth: Birmingham
Transferred from: Real Madrid academy
Price: 15 million £ pounds
Age: 19
Position: striker
Loves the club

Need references, as many as you want.

Check the document attached, only need a relevant marketing strategy, and all that encompasses. Don’t need to go into comparative data and expected outcomes.

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