Identify what food products are currently available for your chosen target population, which businesses currently have products in that market, what are the challenges of competing in that market, what products are currently winning, and why.

4. Identify what food products are currently available for your chosen target population, which businesses currently have products in that market, what are the challenges of competing in that market, what products are currently winning, and why.
5. Identify the “new” product that you would pitch for that specific target population. What is the insight for that new product, and what is the idea that you would recommend to the food manufacturing company that should be developed with a view to launch?
6. In anticipation of gaining approval from the company to begin the development process, draft a New Product Development Brief so that all team members involved can be clear about the project and it’s objectives.
7. Lastly, propose a set of processes for how you might bring discipline to this project from idea to launch. What tools would you suggest? Provide a draft of what these would look like and suggestions as to how they would be used.Instructions
The Paper

The written paper is to have five sections;
1. Your research on your selected target population;
– 2 to 3 pages of content
– References required (not included in page count)
– Use of APA format from in-text and reference page citations
– Must use at least 4 articles from peer reviewed journals
– Textbook articles may also be referenced
– Internet sites will not be accepted as a reference
2. Your research on the products that exist for this population today, market trends, and a definition of a potential opportunity and design parameters
– Approximately 1 page
3. A draft Product Development Brief
– Must be no more than 1 page
4. Your assessment of some key areas of focus for the project, such as regulatory requirements.
– Approximately 1 page
5. A proposal for how you might ensure the development process can operate to enhance the potential success of the project and engage all the stakeholders
– Approximately 1 page
– Approximately 1 page for draft versions of the tools that you would recommend be used to provide structure and discipline in the process.

Your paper format is to have standard 1”margins, standard font, and double spaced.
You do not need a cover page.
Quality and thoroughness of references/articles will be evaluated and scored.
You are encouraged to use diagrams and or models in section

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