Read the Marketing Insight on IDEO. Respond to the following questions in report format:
1. Why has IDEO been so successful?
2. What is the most difficult challenge that IDEO faces in conducting its research and designing its products?
3. In the end, IDEO creates great solutions for companies that then receive all the credit. Should IDEO try to create more brand awareness for itself? Why, or why not?
Please remember to include subtitles in your report paper.
One of the required references (Peer reviewed journals only – no websites allowed)
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.
ISBN: 978-0135887158
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