If a new company would like to compete in the industry, what would be your recommendation?

Assessment Description

Students are required to conduct an external environmental analysis of one tourism
company in Middle East
Example of Middle East countries( UAE-Dubai, Bahrain, or Qatar, Or saudi Arabia).
The analysis should include an analysis of the
macro environment and an industry analysis. What conclusion can you draw based on
the results of the analysis? If a new company would like to compete in the industry,
what would be your recommendation?

Paper specifications:
The individual paper should be typewritten in 12 point Times New Roman, 1.5-
spacing with 1” margins, on A4 paper. A cover page indicating the name of the case,
student’s name and ID numbers is required. The report should be around 2,000 words
(approximately 8 pages) excluding appendix.

Assessment Criteria :
The assessment focuses on your ability to:
a) Adopt at least two relevant strategic management analytical tools for the
analysis.
b) Use adequate information (with relevant sources) to conduct the analyses.
c) Draw conclusion about the external environment and make recommendations
with justifications.
d) Apply strategic management concepts in discussing the analyses

Topic covered regarding this assignment:
*What is strategy?
Vision, Mission, Objectives and
Strategies
*Evaluating External Environment
*Evaluating Company’s Resources
and Competitive Position

Note this is a Report Format not an essay and make sure to put a reference and citation.
Please provide a turnit report as well.

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