*Go through next then answer the following 9 qustiones in depth and details
-Make necessary research and take inspiration from the creative solutions of other brands. Use your creativity and show the depth of your knowledge. The answers to each question must be in line with each other.
-Imagine that you are planning to launch a new brand in the soup market. There are already two strong brands in the market. The leader is a global brand that focuses on practical taste and the second one focuses on natural taste. However, both brands contain artificial preservatives which regulators consider as a safe food ingredient.
-The product portfolio of your brand is vegetable-based. It contains only healthy and natural ingredients without any artificial additives. All of the variants have tomato inside. Both dry and wet soups are in the product range and can be consumed with minimal preparation.
-Sustainability in agriculture is an important topic for your brand. Therefore you searched for local ingredients during the R&D stage of your product. You found a specific local tomato variety cultivated only in your country. It is called Bella and can be found only in one small region for now. This variety has a special taste. It is very nutritious and a good source of fiber. But people are not aware of it. Therefore you decided to use this specific tomato as the main ingredient of your products and make it famous. This approach will also support the sustainability of this local variety.
-The brand image you want to convey should be healthy, upscale, pioneer, and socially responsible. The price of your product is %10 more expensive than your competitors. The marketing objective is to reach %15 market share and become the second brand in the market. This goal can be reached only by heavy media usage.
*Go through previous then answer the following 9 qustiones in depth and details
1. Find a name for your brand and describe its brand type (It can be a
descriptive, compound, lexical, or geographical brand name). 2 points
2. Identify the brand purpose. 3 points
3. Who would be your primary target audience? (Describe their buying
level of motivations, values, demographics, psychographics, trends that
have an impact on their buying decision ) 5 points
4. Write down 3 alternatives of the means-end chain for your brand.
Use MECCAS (product attribute, consumer benefit, personal
values/emotional benefit). Which alternative would you choose? – 5
5. What would be your advertising goals? – 2
6. What would be your message strategy? Which attitude development
sequence would you prefer to follow? Explain why.-3
7. Describe the campaign execution that you would like to create with
the advertising agency. Write down a) the advertising appeal, b)
executional frameworks, c) sources and spokesperson you would prefer
to use. d) tagline of your campaign 20 points
8. Which traditional media channels and social media platforms would
you use? Why would you choose them? – 4
9. Write down how you would use influencers, content seeding , and
sales promotion in your campaign 6
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|