Imagine the CEO of your company, Sam Bearkatski, wants to implement a communication training seminar for incoming staff. The goal of the seminar is to motivate incoming staff to integrate business communication best practices into their communication

Imagine the CEO of your company, Sam Bearkatski, wants to implement a communication training seminar for incoming staff. The goal of the seminar is to motivate incoming staff to integrate business communication best practices into their communication with colleagues and/or clients at the organization. The CEO has asked you to write a proposal for a training topic and said you can give a practice presentation before the final proposal is due (see p. 2).
Since the CEO knows you are familiar with Sam Houston State’s Business Communication course, he suggests covering one of the following topics: effective meeting practices, delivering bad news, dealing with difficult people, international business deals, age differences at work, networking with clients and business partners, evaluating meeting success, sending routine messages and emails, or social media for business. You can choose a different topic, but the topic should be approved by the CEO’s assistant, Dr. Kryston.
The CEO requires at a minimum that your proposal is built on the collection and integration of data on your topic from the following resources:
– One (1) reputable website (e.g., Forbes, New York Times; no secondary sources)
– One (1) concept from a university business communication course (i.e., this class)
– Your choice of either:
o One (1) interviews with leaders or business experts outside the organization & one (1) scholarly journal article, or,
o Two scholarly (2) journal articles
These sources should be cited in APA style on a separate page titled “References.” The reference page does not count toward your page limit. The argument structure should include an introduction, body, and recommendation that addresses the following:
Need
What business problem does the session address?
Goals/Objectives
What will the training seminar accomplish?
Training Program Design
What will people learn? How will the structure of the seminar ensure participants achieve the goals/objectives? What actions to address the problem will participants be asked to perform during and after the meeting?
Outcome/s
What anticipated outcomes/s will people experience by following your recommendation?
The memo to the CEO should at least one single-spaced page with one-inch margins and 12-point font, but not exceed two pages. The memo should employ correct memo formatting. Dr. Kryston will evaluate the memo; however, you are writing to the CEO, Sam Bearkatski.

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