In what ways and why did advertising and marketing target women?

• How did the introduction of department stores offer women new opportunities?
• How did department store become part of the widening public sphere of women’s lives?
• In what ways and why did advertising and marketing target women?
• How has consumerism stereotyped female identity?
• Does consumerism democratize or create equality for women?
Be sure to check out the required readings and video for this week for a better understanding of the consumer economy in the 1920s.

Activity 10 Prompt-

Answer the following three questions-

• How did new products in the marketplace change women’s lives and lead to new female identities?
• Which groups of women were impacted the most by the growth of consumer culture? Why?
• What lasting legacies remain in the 21st century of women’s conspicuous consumption?

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