Individual Final Marketing Project

ASSESSMENT DETAILS In this
individual assessment, students will be given a marketing context. Students
will apply the concepts learnt in the course to identify and analyse a
brand/company’s current marketing performance such as SWOT analysis,
customer-driven marketing strategy, and marketing mix strategies.

Based on
these evaluations, students will recommend marketing strategies and tactics for
the brand/company in response to the given marketing context:
Marketing Context: You are
working for the chosen company as a marketing manager and you are responsible
for developing a marketing plan to recover your company’s business post
Covid-19. After conducting market research, you realised that the intensive
lockdown in Vietnam in the past few months has significantly impacted your
consumers in Vietnam.
Assignment Task: Identify
the key impacts on your consumers & build a marketing plan to respond to
these impacts on your consumers in Vietnam.
Duration of the Marketing Plan: 3 –
6 months (January 2022 – March 2022, or January 2022 – June 2022).
Your
Marketing Plan MUST be tailored for the given Marketing Context.
Note: For
non-Vietnamese students, you can work on the same Marketing Context but in
another country. Make sure you ask for the approval of your lecturer before
working on this.
BRAND AND PRODUCT CHOICE
Brand: You need to choose a
brand of your interest.
You CANNOT choose the
following brands:
Any brand of the company
that you used in your Group Assignments (Assignment 2). E.g. In Assignment 2,
your brand is Sunsilk, then, you cannot choose any brand of Unilever. You need
to select a different company
The blacklisted brands of
Assignment 2
and these brands: Coca
Cola, Pepsi, Heineken, Lifebuoy, Milo, Ovaltine, Samsung (smartphone)

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