Individual Marketing Plan

Paper Instructions for the Individual Marketing Plan:

1. Choose an existing company/brand that needs to be revamped.
2. The company that you choose must have experienced a decline in popularity, sales, or growth.
3. Create a marketing plan for the company/brand.
4. The written report must use titles and include all of the following components:
a. Executive Summary
b. Situation Overview
c. Goal
d. Strategy: Target Market
e. Strategy: Value Proposition
f. Tactics
g. Implementation
h. Control
5. You must include a biblical application section (minimum 600-750 words)
– this section must discuss how a biblical foundation should be incorporated to achieve company marketing goals
– this section must include at least six (6) verses from Scripture (the Bible) that build the foundation for Christian worldview.

Format Requirements:
– 3,500 – 4,000 words using APA formatting
– Must include a title page
– Must include a reference page
– Must include the subheadings listed above
– Include biblical foundations application (600 – 750 words)
– Minimum of nine peer reviewed scholarly references

One of the required references:
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson. ISBN: 978-0135887158

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