PRODUCT IS OVER IPHONE
Continue to update the Table of Contents
Identify sections of the plan with page number as you go
Promotional / Publicity
Provide copy of ads and /or flyers from magazines, newspapers, and catalogs (do NOT destroy library resources) – take a screenshot or picture
Describe ads on television and/or radio – provide links if you can find them on YouTube
Reproduce, take pictures, or describe ads on billboards, public transit, etc.
Collect copies of recent publicity (at least 5 items) about the company and/or it’s product(s) – provide links from the internet
Explain which promotional tool (advertising, sales promotion, publicity, or personal selling) is dominant in the company’s market communication program
Discuss the company’s use or lack of use of the Integrated Marketing Communication (IMC) approach
Continue to add to the Reference page
Reference page lists all of the outside sources that you use
Make sure to use in text citations as well
https://docs.google.com/document/d/1c-CIBQFHL_k5e1U66AE1-W9NS2Q2xk_HDFZZzeH1TBY/edit?usp=sharing
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