Industrial Marketing

You will write an analysis for Cambridge Sciences Pharmaceuticals case study.
The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of managing a B2B companys marketing strategy.
You are to examine the company situation and based on your findings and on the content in the course material and other reference sources, you will purpose a plan with three different B2B marketing strategies for the company.
The required structure of your paper is (use these very same titles for differentiating your paper sections):
Companys main problem: you are to examine the situation in depth and then, identify and explain the companys main problem.
Three possible strategies: you are to propose three B2B strategies for the company, to face the problem described, with their benefits (at least three for each strategy) and weaknesses (at least three for each strategy).
KPIs: you are to establish how you are going to measure the success of your B2B marketing strategies, including specific goals for each KPI.
Font size 12
Double-spaced
The task should be submitted in a pdf
document.
Cover, Table of Contents and References are
mandatory.
Papers should not be clutter with definitions,
concepts nor brand history.
The in-text References and the Bibliography
have to be in Harvards citation style.
Wordcount: 2500
-Cover, Table of Contents, References and
Appendix are excluded of the total wordcount.

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