The following case studies have been used to assess incoming Masters program candidates by New York Universitys
(NYU) Industrial /Organizational Psychology MA program. http://as.nyu.edu/content/dam/nyu-
as/psychology/documents/Fiat%20Case%20Study.pdf
The Case Study provides an opportunity for applicants to put Psychology and Science into practice (as expected in the
program). It represents realistic preview of how one might be engaged to drive consultative intervention aimed at
improving conditions for employers and employees alike. This is a business case that asks you to examine one of two
companies (Uber or Volkswagen), from an I/O Psychology vantage point.
Submit a 7-10 minute presentation describing how you might advise and help either Uber or Volkswagen (choose one of
the following case studies). What tradeoffs need to be evaluated? How might individual staff, work teams, and the
overarching organization as a whole be involved to understand what to do now? How could successful change be
measured? What might indicate that the intervention had addressed the most important problems needing to be
addressed? What might a realistic practical business solution involve and entail?
As a burgeoning I/O Psychologist, it is of utmost importance to follow the guidelines set forth by your employer. For this
assignment, I am paying particular attention to your professionalism this includes (see rubric for more details):
1. Imagine that you are creating a video presentation that will be seen by the CEO of VW/Uber. She/he has allotted 7-10
minutes from their busy schedule to hear what you have to say. Thats all you have. Make the best of it.
Your face does not need to be seen on screen for this presentation. Please follow the guidelines in the
assignment portal.
2. Clear and actionable recommendations that your CEO can easily digest and use for the company.
3. A well-practiced and fluid presentation of ideas. If you seem incompetent, the CEO will not buy in to your message.
*you can just write out the speech that you think will make it out to be 7 minutes in a video presentation*
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