Analyze the industry Southwest
Airlines (Be careful to analyze the industry, not the company.) Your paper should have 3 typed paragraphs as follows:
1.
What factors
(pos. & neg.) have a significant influence on The threat of substitute
products
2.
What factors
(pos. & neg.) have a significant influence on The threat of new entrants
3.
Overall rating
for the industry (1=very unattractive, 10=very attractive). Justify your rating using your analysis in
the preceding paragraphs. What are the
Key Success Factors (KSFs) for this industry?
Be sure to EXPLAIN your
positions—do not simply list the items.
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