According to Chapter 2 of the textbook, analyze the company of Amazon
Specifically, since this time is only the first draft, only the body part is needed.
I attached the book below.
The specific analysis requirements are as follows:
1. Industry and External Environment Analysis. This includes the following:
a. An analysis of the three of the Five forces: 1) The bargaining power of buyers, 2) the intensity of rivalry among competitors and 3) either threat from new entrants or bargaining power of suppliers (whichever gives you the most information). Follow the format in DMEL Ch 2.
b. Two of the five segments of the general environment (choose the ones that give you the most information). Specify the country or countries you are analyzing. Make the connections between the segments and the industry.
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