This semester, you will be working with Gourmet Express, to develop a marketing plan that will include recommendations for new product ideas and marketing strategies. For you to make appropriate recommendations, you need to understand the market. To gain an understanding, you need to conduct secondary research to identify any trends, changes and risks. The Assignment: This assignment requires you to use the appropriate Humber College Library Databases and to identify 3-5 credible and relevant articles (3 articles max 75% & 5 articles max 100%). These articles can include industry reports, articles pertaining to trends, nutrition etc, company reports. You can have a maximum of 1 newspaper or magazine article and possible sources for these are: The Globe and Mail, Newsweek, Men’s Health, Vanity Fair, etc. Please note: the Librarian will introduce you to several databases and blogs ie TrendHunter and Mintel. These are to be used for idea generation only.DO NOT use these are one of your articles in the assignment. There is not enough information in each of their posts for you to understand the trend. You are to use these for generating ideas from which to conduct further investigation and research.
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