1. it required to review one of the BCG Innovation Reports (2018, 2019, 2020, 2021) in recent years.
2. you need to summarize the key insights and discuss how they can apply those concepts, theories and principles to real innovation and NPD problem situations.
3. The length is 1000 words (A4 size, 12 font size, 2-3 page single-spaced, excluding tables & appendices)
4. L1-5 is the knowledge courseware of this course, relevant knowledge points may help you to refer to and learn from! However, this paper mainly analyzes four reports (2018-2021).
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