As higher education institutions continue to evolve, so do technology, social media usage, and service providers. As a result, strategic enrollment management has taken on a new shape.
In this assignment, you will apply acquired knowledge of strategic enrollment management in higher education institutions. You will compare social, political, and environment shifts impacting marketing and enrollment. Specifically, you will write a 2- to 3-page paper for the seventh section of the institutional analysis. Do not identify the institution by name; use the selected (Module 2) pseudonym instead.
Step 1. Research
Research your chosen higher education institution’s marketing strategy. Look at the institution’s website, social media accounts, and any other media channels you have seen lately such as billboards, and television ads.
Step 2. Define
Define the type of marketing strategy (student-centered or institution-centered).
Step 3. Tabulate
Research the enrollment standards and process at the institution. Compare social, political, and environment shifts impacting marketing and enrollment in a table.
Step 4. Describe
Describe the standards as accessible or strict based on comparison with peer institutions. Outline your findings on the enrollment process.
Step 5. Cite and Reference
Use APA format for the title and references pages. Use APA for in-text citations.
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