Insulin : promotion and marketing

The topic should cover a chemical or biology innovation with a focus on the discussion of the course. Research the innovation, the chemistry or biology behind it, and the commercial impact.

The marks breakdown is 40 % on the discussion of the science (no laundry list of what the science does but how it works.); 40 % on the discussion of the business case and: 20 % on how you put the two together.

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