Interconnected World

Introduction
In this discussion, you will consider how using social media is impacting international business and its implications for both consumers and companies. This is a real-world application.

Initial Post Instructions
The opening vignette in Chapter 1 discusses and highlights how social networks, such as Facebook, Instagram, and Snapchat, revolutionize how people and companies interact and communicate with one another. World leaders have turned to social media as a way to express options and gauge public support. Social media networks have accelerated technological integration among the nations of the world. People across the globe are now linked more closely than ever before.

For this discussion, you will explore different ways companies can use social media to support their international strategies by finding an example of how a company you have chosen uses social media internationally.

First, explain what companies must do to remain competitive in today’s rapidly changing environment.

Then, choose a company and show how they are using social media to support their international strategies.

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