INSTRUCTIONS
To ourselves and to our Lord and Savior Jesus Christ
The Scripture verse from the Old Testament (Joshua 1:9) says, “Have I not commanded you? Be
strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will
be with you wherever you go.”
1. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss
this Scripture verse within the context of marketing management. Relate this to a specific
for-profit brand or business organization of your choosing. Use two scholarly sources (ex.
Journal of Marketing) or practitioner sources (ex. Wall Street Journal) in addition to the
course textbook.
Submit the assignment as a Microsoft Word document.
Discuss how Christian faith impacts marketing management decisions in the selected
organization, including how faith was the source of its marketing management decisions, and
how many company founders have demonstrated such faith.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
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