internalization of a Company

Internalization of a US company 24hourfitness in Spain

1-Determine the channels that will be used to market our product, justifying our choice (points of sale in the Spanish territory, taking into account the different possibilities offered by the Spanish market, the location of target audiences, and the possible competitors)

The company will try to enter the market by establishing its first gym facilities. Most of its potential consumers live and/or work in the cities, especially the bigger ones. Moreover, nowadays the majority of the target audience can be found on the urban areas and suburban neighbourhoods that corporations employees and low to middle class population spend their time.
Nevertheless, the very competitive Spanish fitness market is under growth and 24HourFitness holds significant strengths to benefit from. The company is used to withstand the competition and prevail. Therefore, at first, it will establish gyms in the most populated Spanish cities, Madrid (3 gyms), Barcelona (1 gyms), Valencia (1 gym), Sevilla (1 gym). The choice of the number per city is due to population, income rates, competition placement and local fitness market growth. It is observed that in Barcelona, despite the number of citizens, the cheaper gyms are not attended by much. They will open at the neighbourhoods which match better the pre mentioned characteristics, close to the biggest rivals.

2-Online marketing strategies: you must list the tools, channels, schedule and strategies developed
and implemented on the Internet

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