√Instructions:
discuss the components of the marketing plan as if you were the marketing manager for Kit Kat presenting the Global Marketing Plan for a
new market entry India
Part 1:
Identify and explain three promotional tactics you will use in the country.
For each tactic, explain how it will or will not change compared to your current American advertising tactics.
Make sure to include two specific linguistic, legal, or technological issues that you will have to address in your promotional strategy.
Part 2:
Discuss one specific pricing strategy you will use to introduce your product in the foreign market. Make sure to explain why you have chosen that specific strategy.
Assume that price escalation will impact your price in the new market. Identify and explain two factors that may contribute to the price escalation. Discuss one way that your company can try to mitigate this price escalation.
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