Course Project is to create the core components of a small business Internet marketing plan. The plan will outline how you will market and sell online a product (good or service) for a small laundry service business. Please refer to Draft 1 (attached).
Deliverable: Submit the Course Project – Draft 2
Marketing on the Web
Create a product-based or customer-based marketing strategy.
Segment the market to define the target customer.
Select the relevant marketing channels.
Determine an appropriate online marketing and promotional mix.
B2B Activities
Outline the product’s supply chain.
List and explain any outsourcing or offshoring.
List and explain any third-party distribution or sales.
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