Investor proposal to relaunch a golf course located in the
south of Spain
In this activity you will draw up a proposal for investors covering all the key strategic business drivers (macro and micro-analysis, competitive positioning, vision, mission, value network,
target customer base pricing growth strategies including international aspects, etc.) that you have started in the Unit 2.
•Objectives:The learning objectives to achieve in this activity are
Demonstrate understanding of the key concepts of General Management and Strategic Planning imparted in the course materials.oDemonstrate the ability to apply these concepts in a specific sector of the sports industry (in this case, golf).
Delivery detailsDeliverable:
.Make a PowerPoint presentationor similar, that does not exceed 25 slides, excluding bibliography.
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