Netflix began its journey of international expansion in 2010 when it first offered streaming service to Canada. Ten years later, the company’s service is available in over 190 countries.
Q1-1. Is Netflix’s initiative to begin content production a case of vertical integration for company? If yes, is it backward or forward integration? If not, why not? What are some potential benefits and risks associated with Netflix producing its own original content? Your responses must be closely based on theories and concepts from Chapter 6 – Corporate Level Strategy (30 points).
Q1-2. What are some major motivations behind Netflix’s international expansion? What strategy do you think Netflix uses to compete in the global market (international, global, multidomestic, or transnational)? Do you think this strategy is a better choice for Netflix over the other three options? Why or why not? Your responses must be closely based on theories and concepts from Chapter 7 – International Strategies (40 points).
Make sure your analysis is closely based on course concepts and supported with factual evidence. Your analysis should be thorough.
use this as a starting point and find other sources on the internet
https://www.theverge.com/2020/2/20/21142065/netflix-streaming-wars-subscriber-growth-disney-international
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