Issue Campaign Proposal

Option #1: Issue Campaign Proposal

Remember, you should only select option 1 or option 2—not both. For this option, you should identify an issue that you are interested in developing a specific campaign about. This can be a health issue (e.g., reducing sugar consumption), this can be a political issue (e.g., supporting a particular candidate in an upcoming election), or even a petition for a particular organization or body to enact new rules/ legislation (e.g., a school board to adopt a new program) or any other specific social issue of interest to you. However, it must focus on persuading a specific audience to do something. It cannot ONLY be about changing attitudes; your campaign must have a behavioral component to it (e.g., donating money, volunteering, changing behavior). At the heart of it, you should be trying to get a target audience to do something.

For this week’s assignment, you need to submit your proposal for the campaign by providing the following information:

Identify the core topic/ issue
Identify the specific behavior that you want people to adopt, change, or implement
Provide a brief rationale for your campaign proposal (no more than 1 page).

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