Watch this speech: https://www.c-span.org/video/?c4550265/senator-john-mccain-syrian-refugees
given by the late Senator John McCain in 2015. The attached document asks you to think about McCain’s argument through the appeals that we’ve been going through the last couple of weeks. It also asks you to summarize his argument — what exactly is McCain saying here?
Read over the questions before you watch the speech so you know what you’re looking for when you watch it. I would also suggest taking some notes so you don’t forget what McCain is doing when you go to answer the questions.
What our audience is going to need in order to find our argument persuasive
o appeals to their need to see the arguer as credible and of good character (ethos),
o appeals to their emotional needs or expectations (pathos),
o and appeals to their need for a method of proving the argument that makes sense (logos).
What our audience is going to need in order to find our argument persuasive: appeals to their need to see the arguer as credible and of good character (ethos), appeals to their emotional needs or expectations (pathos), and appeals to their need for a method of proving the argument that makes sense (logos). If we can give our audience these things, Aristotle says, we are likely to be persuasive.
Your job is to evaluate how well McCains displays his argument (not whether you agree with him).
Evaluation Requirements
Your evaluation (the content of your essay) should be based on:
1. How effectively McCain engages his audience, and why
a. Make sure you identify who you think his audience is
2. How effectively McCain uses the rhetorical appeals of ethos, pathos, and logos, and Kairos, and why
3. How effectively McCain uses evidence to support his argument (which may be included in your evaluation of ethos, pathos, and logos), and why
Essay Requirements
Your essay should include (structural, organizational elements):
1. 4-5 pages of double-spaced, 12pt, Times New Roman text with 1-inch margins and no spaces between paragraphs
2. An introduction that includes a thesis (the argument you’re making about the effectiveness of McCains argument), your clear explanation of McCains’ argument, and a brief preview of the support that you will give your argument
3. A body that explains in detail the argument that you’re making with examples from your chosen text
4. A conclusion that summarizes your argument, how you’ve supported that argument, and ends with something interesting – something that if the reader had to keep reading, they would want to. This can take many forms.
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