List the ways that this print publication is embracing social media.

Below are the learning exercises for Chapter 8. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading.
Visit http://www.timesonline.co.uk
(Links to an external site.)
. List the ways that this print publication is embracing social media.
Visit Digg or Reddit. Search for information on one of your favorite brands. See what has been tagged. What did you find? Were you surprised at what you found?
Visit http://www.wikipedia.com
(Links to an external site.)
. Check to see if one of your favorite brands has a presence on the site. What observations can you make about the entry or entries?
Visit one of your favorite content-creating and -sharing sites. Try to identify how a brand uses that site. Give some examples.
Find an example of how a brand uses a social networking page, such as Facebook or MySpace. Compare it to an individual user’s profile. What comparisons can you make?
Think of how these different types of companies may use social networking: A nonprofit? A restaurant? An automaker?
Why is transparency so important to marketing using social media? Has this halted or accelerated the use of social media for marketing?
Give an example of how a brand can use a podcast to market itself. How it can use microblogging?
Identify a corporate blog. Who authors the blog?
What is the difference between advertising using social media and marketing using social media?
What are the benefits of social media to each, and what are the challenges?

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