As a consequence of the pandemic and increasing sophistication of online purchasing platforms, how can brick and mortar stores continue to compete to stay afloat?
Find an example of a brand that has effectively utilized influencer Livestream marketing. Why has it been a success, and which other brands could benefit from following suit? Finally, which industry might find the most success engaging in this form of advertising?
In Livestream marketing events, viewers can actively see how many products are being purchased in real-time. How do you believe that impacts buying motivation? How does it motivate interactive behavior on the Livestream itself?
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