Please read the instructions carefully (“Directions for this
Essay”, “Case Scenario”, “Opinion” and “Guidelines” sections). Do not bid on
this order unless you are absolutely sure you can deliver exceptional work.
Directions for this Essay:
-Read the following case scenario.
-Read the opinion given below by another person in response to the question at
the end of the case scenario.
-After reading both, the case scenario, and the opinion, respond to the
following questions in a one-page essay:
1) Do you agree with the opinion
given related to the question at the end of this case scenario? Why or why not?
2) What else would you recommend
to Danh and Linh?
Case Scenario:
The Nom-Nom Cake Company.
Danh and Linh Nguyen formed the Nom-Nom Cake Company in Los Angeles, CA, in
2013. Their company produced a variety of specialty cakes. While getting their
new company off the ground, Danh and Linh continued to work at their primary
jobs. Linh handled marketing and distribution while Danh performed all of the
baking. The company proliferated and was featured three years later on a
popular cooking show, followed by interviews in trendy magazines. After that,
sales really took off, and the company began receiving orders from all across
the United States and from overseas customers.
Thanks to this explosive sales growth, Danh and Linh left
their “regular” jobs and began producing specialty cakes full-time.
They also hired additional workers to help them keep up with orders. However,
the influx of orders has created more demand than they can manage with their
current capacity. They are producing as many cakes as they can, but demand for
their cakes continues to grow, and they are becoming swamped by larger and
increased numbers of orders. A national supermarket chain and a
famous restaurant recently contacted Nom-Nom Cake Company about selling their
cakes in the supermarkets and featuring them in restaurants all across
America.
Danh and Linh have operated the company as a sole
proprietorship thus far. Assume they have approached you as a consultant to
help manage and direct the company’s future growth. Specifically, they have
asked you to advise them on the following question:
Ultimately, what action(s) do you recommend Danh and
Linh take regarding the company and why?
Opinion (Answer to the question above):
I would recommend Danh and Linh to stay in the business together until they
make enough money for one of the partners to buy the other partner out. One
income might not be enough to keep the business going. I have a cake business on
the side. I make all kinds of party cakes and still have to keep my full-time
job, plus school and family. The cake business it’s not enough to pay monthly rent
and the overhead of rent and employees.
Guidelines:
-Do not use Wikipedia as a reference.
-Use APA format.
-Please be sure to back up your answers and put together complete and well
thought out responses.
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