For this assignment choose three music videos on YouTube or elsewhere online. You can compare three different artists in the same genre or three different videos by the same artist. Provide links to the music videos you find in your references section.
Objectives
Develop a nuanced understanding of the gender interactions, relationships, and bodies as they pertain to the music industry and pop culture
Critically engage with various forms of media and analyze how gender and other course concepts are portrayed.
Understand how gender intersects with other social categories.
Creatively develop your critical analyses of “real world” cultural phenomena.
Write Up Outline/Set Up
Summary: Start by providing a brief summary of the music videos. Provide your
reasoning for choosing the music videos.
Approach: Summarize the approach you will take by identifying any key terms, concepts, or ideas from course content. Introduce the your approach by briefly defining key terms (approach might then appear in the overview paragraph).
Application: Consider the following questions as you compose your analysis (3-4 paragraphs). Feel free to expand beyond these questions and topics. Note: You do not need to address these questions directly, necessarily; use them as guides to your analysis.
What gendered messages are your videos sending? To what extent is your video challenging or conforming to dominant ideas and patterns about gender? How is your video’s message relevant or significant to our society today?
Who is the probable intended audience(s) for the commercials you are analyzing? What factors contribute to your awareness of audience? Consider the gestures and body language; body movement and dance; facial expressions; clothing; objects; setting; story; lyrics; and body type, shape, and size. Discuss how those various verbal and nonverbal elements come together to send a larger message to the audience.
What kind of representation did you see (skin colors, body sizes, hair types, etc.)? Do the different genders appear differ from one another, and if so, how? How old are the actors relative to each other? Are women (or anyone else) represented who are differently abled? According to dominant cultural ideals of beauty, how many women portrayed fall into the categories of ‘beautiful,’ ‘average,’ or ‘unattractive’? What range of weight is represented between the women and the men and among the women themselves?
Conclusion: Wrap up and conclude your analysis (1 paragraph).
What does the music industry and these artists in particular communicate about gender?
What are some strategies you would propose to change the music industry as as social institution? Who should take on this task?Approach: Summarize the approach you will
take by identifying any key terms, concepts, or ideas from course content. Introduce the
your approach by briefly defining key terms (approach might then appear in the
overview paragraph).
1,100 word count. Please incorporate these terms: (Sexual dimorphism, observed differences, priming, Learned differences, genes, hormones, phenotype, kin groups, forager societies, intersectionality and culturalism)
This course is sex and gender
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