Market plan outline

Final (Checkpoint) Project Assignment You are a Chief Marketing Officer (CMO) recently hired to develop a new product line or brand extension for a companys product/brand (Note: students choose the company and brand/product). Based on the companys mission and goals, status in the market, current target market(s), and brand power, you will develop a Marketing Plan for the new product/brand extension.

*I already started the outline, just need help finishing it and doing more research*
*The company I chose was Ford*
*The product I came up with was a 360 camera that allows for recording*

The new product or brand should relate to the companys mission and target market(s), or to a lucrative new market segment.

provide a Table of Contents.

Direct quotes must be appropriately cited. Bullet-points are allowed, but should comprise a small portion of the entire document. The document must be written in narrative, 3rd-Person format, free of colloquial (casual) lingo.

Tables and figures are likely to be useful for this assignment. These should be placed in the Appendix (with a title for each one) and discussed in the appropriate section. When these are discussed, reference them in the text or body of your report, e.g., See the Appendix Table (title/name). The VP for Marketing needs to know all of the facts and findings that is explained clearly and extremely well (as if the VP does not know anything about your findings).

Your statements and findings must not only be clearly stated and logical but also supported by your research (with cited sources of information). Furthermore, all facts (other than common knowledge) must be cited in the text or body of the report and the informational source listed in the References section using APA style guidelines. A fact is more than just a number (e.g., statistic) but also a definitive/specific point, statement or information unknown to others, e.g., the VP, any reader of the report. Such facts and informational sources should include of course the organization, its retailers, competitors, current and potential customers, the Internet, Lynn Library (databases and hardcopy publications), and other personal interviews that are applicable to determining successful market research findings and developing a market assessment and analysis report.

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