Market segmentation and targeting

5 page double spaced paper on market segmentation and targeting and its importance.
For your final paper and instead of a final exam, you will be choosing a major concept from all of the marketing topics that we have discovered. In a 5 page (minimum) paper you will explore this topic. You can use MLA or APA style whichever you prefer.
What to include:
1) A properly formatted cover page
2) 3-5 Sources that are from credible sources, so not Wikipedia, that are correctly cited on a Works cited page at the end.
3) Proper use of any sources within the paper, including in text citations.
The topic and what aspect of the topic that you would like to explore is completely up to you so your main question to answer about the topic is open to your imagination.
Here are a couple of ideas but again be creative:
1) How does Pepsi execute the 4P’s of marketing
2) Why is it important to understand consumer behavior as a company marketing a product line?
3) If I were to start a new business what would be the steps that I would complete to create a marketing plan and what would they look like and why.
Again those are just examples.
The requirements:
1) Summarize the topic
2) Find 2-3 articles that discuss this topic, what do they say about this topic.
3) Apply this topic to a business or organization that you are familiar with in your world.

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