UK Syle of writing
6 sources APA
Segment customers to identify those who are most valuable for products.
In the introduction we need to mention why we picked this research question, we need to sell the idea why it is important to read our report and why it is related to present situation in the world.
Please also include some hypotheses.
In the business implication we need to explain the relevent managerial application in the real world.
We can help our selves with Factor Analysis, Cluster Analysis (hierarchical, k-means,), predictive analytics ( linear regression, bivariate regression, multiple regression), text mining, whichever we think it can be applied but definitely more than one analysis needs to be run.
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