Purpose:
The purpose of this case analysis is to:
Identify and Create the right value proposition
Tap consumer and market trends and adapt to them
Apply segmenting, targeting, and positioning to a new market offering
Develop growth and expansion strategies
Instructions:
After reading and analyzing the case study “Uala Tech and Touch”, here attached, Answer the following questions:
What is Uala’s offering? Why did they come up with it?
When they launched in 2017, Who is their target market? How did they segment? and why?
How was it positioned? Who were their competitors?
How should they price/monetize?
How would they build Uala as a brand?
Posting:
Submit your assignment as PowerPoint document
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