Marketing Data Analysis

Strategic
Marketing Plan-READ ALL INSTRUCTIONS
SEE ATTACHED SHEET FOR DETAILS
Part B: Marketing Data Analysis
Internal Data
Evaluate internal sources of information available to
you inside the organization and what information you will receive from each
source. Identify 3-6 sources of internal data. Insert or remove rows as needed.

Secondary Data
Evaluate secondary data sources and the specific
information you need from each source. Insert or remove rows as needed.

Primary Data
Evaluate
primary
data needs to create and evaluate the marketing plan. Insert or remove rows as
needed.

Customer Relationship Management
Establish customer touchpoints and develop
appropriate CRM events for customer acquisition, retention, and profitability. Insert
or remove rows as needed.
Part C: Market Strategy, Marketing Channels, Implementation,
and Monitoring
(Due in Competency 3 Assessment)
New Target Markets
Determine any new markets for your strategy and describe
how you will provide value to each target market.

Marketing Mix for
New Target Markets
Determine adaptions for each new target market.
·
Products
·
Price
·
Distribution
·
Traditional Promotion
·
Online Promotion
Marketing Implementation
Create the implementation for your marketing plan. Describe
how you will organize and implement the plan, such as whether it will be organized
by market, geography, and who is responsible for marketing decisions.
Marketing Communication Channels
Evaluate the marketing communication channels you
will use to reach selected audiences. Include Internet and traditional
communication channels to convey key messages. Describe the advantages and
disadvantages of each channel you select. Insert or remove rows as needed.

Strategic Actions
Develop specific activities required to implement the
marketing plan. Identify the person or role who will be responsible for each
action, when it will be complete, and what standard or metric indicate that the
activity is complete. Insert or remove rows as needed.

Monitoring
Develop the measurement to identify how you know you
have been successful for each strategic action. Specify the measures to track
performance against goals. Identify standard reports from your online and
traditional marketing efforts. Insert or remove rows as needed.

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