Marketing decisions

You are required to come up with an idea for a new product or service in an industry of your choice and explain and justify your marketing decisions. Specifically, the assignment should be divided into two parts:
PART A: PRODUCT
In part A of your assignment, you need to launch a new (fictional) product or service in one of the following markets:
 Tourism and hospitality
 Fashion
 Computer (e.g. a computer game – educational, sports, leisure etc. NB – horror, sexual/racial/homophobic
or any other type of violent games are not to be considered)
 An ‘App” or “Apps” for a mobile device (e.g. a mobile phone, IPad etc. Again, apps depicting horror,
sexual/racial/homophobic innuendos or any other type of violence are not to be considered)
 Motor-Cycle, car or Scooter
 Health and Beauty (e.g. a new brand of skin care products etc or the male market)
Specifically, in Part A of your assignment you are expected to introduce your product/service and justify your decision to launch it. As an example, justification may come from a gap you identified in the market (through market reports) and/or any additional environmental changes that may support future demand of your suggested product.

For instance, a trend towards environmentally friendly products may be used for justifying the launch of an environmentally friendly and fuel-efficient motorbike.
In Part A of your assignment, you are also expected to specify and describe your target market as well as come up with a brand name, making sure that justifications are provided.
The word count for Part A of the assignment 1,000 words (+/- 10%). It should be written using font 12 Arial, 1.5 spaced. Any pictures and/or diagrammatic representation of your ideas are highly recommended. Note that any words you include in tables/figures can be excluded from your word count.
PART B: PROMOTION
In part B of your assignment, you are required to design a mood board for your fictional product or service. Your mood board will be a collage of images, photographs, texts, colours and symbols, designed to quickly and effectively portray and reflect the overall feel of your product/service. You must create your mood board on one page/slide using Microsoft Word, PowerPoint or any other relevant software. You are expected to justify the choices you have made.
Also, in part B you are expected to develop and justify a promotional campaign for your product/service. Particularly, you are expected to list the media you will be using to promote your product and justify their selection. For example, justification may come from the suitability of media to reach your target audience.
The word count for Part B of the assignment is 1,000 words (+/- 10%). It should be written using font 12 Arial, 1,5 spaced. Any pictures and/or diagrammatic representation of your ideas are highly recommended. Note that any words you include in tables/figures can be excluded from your word count.
A short introduction (one paragraph, maximum 5 lines) and a short conclusion (one paragraph, maximum 5 lines) are also required for this assignment. They will not count against the total word count.
IMPORTANT NOTES:
This assignment is not judged on the basis of how innovative the new product is. Your product does not have to be innovative. It does not have to represent a breakthrough. Your product may be an existing idea that will be targeted at a different market. For example, a moisturising cream for male students. What is very important is that you justify your ideas using a range of market reports and other sources of information (e.g. information/data on the growth of men’s grooming and the health and beauty market would be relevant here).

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