The company chosen is HubSpot. In this paper, you should apply the concepts we have learned during
the past 8 modules. The essay should start with a brief discussion of
what marketing is then a thesis statement (purpose of writing the
paper and what you plan to discuss throughout the paper). Make sure
you also compare (benchmark) your company with another like
company in the industry, e.g., Wal-Mart vs. K-Mart.
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