turn in a paper in an essay format APA style. Please answer the questions using verified academic research.
Product: Apple AirPods Pro 2nd Generation
9) Marketing research (10%)
a) What type of marketing research is the company involved in?
b) How will the research affect the marketing activities of the company?
10) Market segments and product positioning (15%)
a) How is the market for your product segmented?
b) What is the target market for your product?
c) What is the size of the target market? What is the size of the other market segments?
d) What is the potential for growth of the company’s chosen markets?
e) How is your product “positioned” in the minds of consumers as compared to competitive products?
f) What would a positioning map look like for your products compared to competing products?
g) What is the market share break down for your product and your competitors?
needs to be written using credible sources such as Other great resources include:
• Wall Street Journal articles
• Forbes.com
• Encyclopedia of Associations
• Census.gov
• Books published on your company/industry
• Other newspaper articles, etc.
• Wikipedia is NOT a valid source for academic research papers.
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