Be creative, write the essay based on the following scenario:
A new Florida vitamin and supplement manufacturing company has recently hired
you as the Chief Marketing Officer (CMO). They want to develop a dietary supplement
specifically for the people of Louisiana. Your first task as CMO is to build a marketing
plan. For now, the Chief Executive Officer (CEO) is asking you to:
Content:
a) In a short paragraph, state the mission and vision you created for the company (1/3
page)
b) In a short paragraph, describe the objectives of your marketing plan (1/3 page)
c) In a paragraph, select and describe a dietary supplement. For example, vitamin D,
B12, zinc, fish oil, ginger, peppermint, melatonin, or any other that you think would be a
great product for the people of Louisiana (1/3 page)
d) Apply the segmentation methods (1 page)
e) Select a target market (1 page)
f) Identify and develop a positioning strategy (1 page)
g) Reference page (1 page)
Part 1 must be 4 pages of content (cover points a-to-f listed above) and 1 page of
references.
Do not include a cover page. You must cite at least 5
external sources using APA style formatting. Use Times New Roman 12, doublespaced. Do not cite Wikipedia or Investopedia! Other reliable sources are national
newspapers, official government websites, business magazines such as Inc.com,
fastcompany.com, Harvard Business Review hbr.org, and The Economist. To be
successful, make sure you address all the issues described above
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