Marketing in Hospitality Industry

Question:
1. Customers Compelling Value: Why should we pay attention to it in the hospitality industry? (1 Page Double Spaced
Brief explanation:
We learned in-class that satisfied customers are more valuable, more likely to purchase more, and more likely to relate positive Word of Mouth (WoM).
Bill Price, former and first global VP of customer service with Amazon, notes, that from the beginning, their focus was on offering customers compelling value.

Question:
1. Digital Marketing Campaign – How would you build an integrated marketing campaign? Give an example – your idea (campaign). (1 page Double Spaced)

Relate Your Answers to the hospitality industry in some way please

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