Fully describe and analyze a recent new product launch (one that occurred within the last five years) that failed.
The components that must be researched and addressed in this assignment include:
• Thorough description of the company issuing this new offering. Including, but not limited to current product line(s) and brand(s) the company offers.
• Does this new offering extend current offerings or set the company in a new direction?
• Description of the launch strategy:
• Target market
• Unmet need
• Product
• Promotion
• Price
• Place (Distribution)
• Analysis as to why the launch was not a success based upon the material covered in the class, as well as outside sources. Be sure you discuss how you are measuring success.
• Recommendation a new product launch strategy for the product/service.
The Product Launch project will address each aspect of the launch strategy (listed above) and should be10-15 slides (not including APA title page and reference slides). Your work should be very thorough and representative of a graduate student.
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