Using the marketing principles you learned so far in the course, from our Guest Speakers (two citations minimum), past assignments or lectures – write a 2-3 pages max paper to explain:
How you would mesh the Mission Statements of your brand (BMW GROUP) and the competitor brand you noted in a past assignment (TESLA) if those brands were to merge.
How you would announce the new Mission Statement of the merged firms in a one-minute video script.
Guest Speaker clips attached – Scott Butterfield & Jim Alden
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