MARKETING DISCUSSION ASSIGNMENT INSTRUCTIONS
OVERVIEW
For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
Please review the Discussion Assignment Instructions below.
INSTRUCTIONS
The student will post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week (except for Module 8: Week 8, when the thread is due by 11:59 p.m. (ET) on Wednesday). The student must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Sunday of the assigned Module: Week (except for Module 8: Week 8, in which the replies are due by 11:59 p.m. (ET) on Friday).
THREADS
For each thread, students must support their assertions with at least 3 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible.
*Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work.
Additional Expectations
The requirement is that you use subject headers AND that you post your discussion directly into the learning platform.
NOTE: Remember our methodology for critically thinking and writing: Theory>Research>Analysis (should be connected to our course or at least some discussion is always required in grad school and in your professional careers as well).
Remember, you cannot repeat any of the sources from previous postings.
MARKETING DISCUSSION ASSIGNMENT INSTRUCTIONS
OVERVIEW
For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
Please review the Discussion Assignment Instructions below.
INSTRUCTIONS
The student will post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week (except for Module 8: Week 8, when the thread is due by 11:59 p.m. (ET) on Wednesday). The student must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Sunday of the assigned Module: Week (except for Module 8: Week 8, in which the replies are due by 11:59 p.m. (ET) on Friday).
THREADS
For each thread, students must support their assertions with at least 3 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible.
*Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work.
Additional Expectations
The requirement is that you use subject headers AND that you post your discussion directly into the learning platform.
NOTE: Remember our methodology for critically thinking and writing: Theory>Research>Analysis (should be connected to our course or at least some discussion is always required in grad school and in your professional careers as well).
Remember, you cannot repeat any of the sources from previous postings.
Last Completed Projects
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