Below are comments from the professor. Make necessary changes.
Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.
Executive Summary: Full-page by itself (not shared with Current Marketing Situation) Make sure you also cover communications and Market Research Strategies under your overall Marketing Strategy Section. Missing Section on Action Programs/Implementation Schedule. Add Issues to Objectives Sections. This is aseparate Section not part of Marketing Strategy.
Also 4Ps (not 4Ps), 35-45YO, 35mi.wk., 10-15 min/mi., 90K, 330K-420K (better displayed)
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