Disclaimer: Someone with marketing knowledge is recommended to tackle this assignment.
This project is for a marketing class. We were asked to come up with a business idea and construct a marketing plan for it. The marketing plan should include the basic elements of a marketing plan (check attached Marketing plan example document), however, you can add more to it if necessary. Please read the plan example for detailed instructions of what is expected.
My business idea:
I have come up with a grocery delivery service called EverLast. It’s a business like Uber, but for grocery delivery, where customers can sign up for deliverying grocery and other customers order delivery all through the application/website. EverLast is only available in Pullman, WA (Zip code 99163) and Moscow, ID due to the lack of such services there.
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Please come up with the rest of the business elements through your own research. things like: potential customers’ personas, segmentation, positioning, how the company makes money, and so on.. Get CREATIVE!! You have the freedom to come up with whatever you want as long as the core idea of the business remains the same. You get to decide the marketing budget and implentation schedule and so on.
PLEASE REFER TO THE MARKETING PLAN EXAMPLE WHEN COMPLETING THIS PROJECT.
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