For Part 1 of the Marketing Plan, you will submit the Current Marketing Situation, Threats and Opportunities Analysis, and Objectives and Issues sections.
You will find a background on the expectations of this Marketing Plan and a sample Marketing Plan in Appendix I of your textbook. Please follow the examples provided for assistance in creating the current marketing situation, SWOT analysis, and objectives and issues sections of your own marketing plan for your chosen company.
Your paper should follow proper APA style, including all references cited, but Title and Abstract pages are not necessary. Part 1 of the Marketing Plan should consist of 4-5 pages. Upon submission, your assignment will be checked for plagiarism via SafeAssign. SafeAssign is a plagiarism detection tool that allows your instructor to verify that your work is original. You and your professor will each receive an originality report. This assignment is worth 75 class points.
For additional information on the expectations and grading of this assignment, please refer to the Marketing Plan Instructions and Rubric attached.
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